You won't find me on Facebook, Twitter, or Instagram anymore. This was a big decision for me, so I wrote an article about why I made it and how I think it will impact my career and personal life.

Don't worry, it's not political, but it is deeply personal.

As with every decision, this is not one I took lightly or made hastily. There are a lot of good things about social media, but the good doesn't outweigh the bad for me anymore. If you're curious, I encourage you to give it a read.

Perhaps the biggest shock to people here will be the deletion of Twitter. I've backed up years of data and will be repurposing it into articles, newsletters, and of course, valuable content for TFI. TFI Twitter is still alive and well.

Feel free to share your thoughts, comments, and feedback here since this is where I'll be putting my focus from now on πŸ˜„πŸ‘
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Wow, that's surprising! ο»Ώ Matt Olpinski ο»Ώ

I mean, I have considered quitting Instagram or in any case just one at a time! But yours was an all-in move πŸ˜„

How does it feel? You were very active on Twitter, do you think this will affect your business / products in any way?
Matt Olpinski replied
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Still cant believe you did it! No more instagram! 😱 LOL
Matt Olpinski replied
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Hi all,
I'm getting more into Twitter recently and realizing what a useful platform it is. I plan to start posting there more strategically and with a business focus.

Any favorite strategies, routines, tricks, or ideal content for Twitter? Have people found opportunities there? Thanks!
Hey Tucker! I'd love to see some other people give you feedback here, but Twitter can definitely be a valuable platform so here's my two cents:

  • Posting focused content is key. Once I did this, I got way more traction, engagement, and followers. I wouldn't mix business content with personal content.
  • Using an automation app like Hypefury can dramatically grow your account and keep it active/fresh with evergreen content, even when you're not writing anything new. This helped me post more often, which made a huge difference for me.
  • What you say in your bio is super important. People on Twitter have a particularly cutthroat mentality, so you have to give them proof and validation for why they should follow you directly in your bio. I noticed a big increase in follows after doing this.
  • Spend time making an impressive header image and writing a good pinned tweet that people can use to engage with you (either on Twitter, newsletter, or elsewhere).
  • Comment thoughtfully and follow a variety of big and small accounts in your niche market.
  • Use a variety of "formats" for your Tweets. People really like lists, emojis, images, etc. The more fun and digestible you make your content, the more engagement you'll probably receive.

These strategies helped me take an account that was stuck at 700 followers for years and grow it to over 1,400+ in about 2 years' time.
I've been tweeting actively for the past 4 yrs and here's my observation on what gets the most traction:

  • Announcements
  • Unpopular opinions & hot takes
  • Quotes
  • Cry for help
  • Threads with stories & insights
  • Funny tweets
  • Freebies
  • Lists like this

I also posted this on Twitter and others chimed in with their responses.

Here's usually how I get ideas to write interesting tweets:

  • A real-life conversation with a friend or a teammate
  • Prompts by other people on Twitter
  • The questions I receive in DM
  • Reading an article or listening to a podcast
  • Looking into my old work
Matt Olpinski replied
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Cool that makes a lot of sense. Thanks!
This is easily my new favorite website and Twitter account for quick, simple, and actionable advice on how to be better at marketing:


and their Twitter account is filled with great insights as well:

I hope you enjoy this as much as I do!